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Case Study

Monsour Law Campaign Exceeds the Mobile SAR Benchmark by 92%

Monsour Law Campaign Exceeds the Mobile SAR Benchmark by 92%

Monsour Law Campaign Exceeds the Mobile SAR Benchmark by 92%

Outfront Media
Pages 1 Pages

Monsour Law combined an out-of-home billboard campaign with mobile advertising to promote its legal services and specialties. The 52-week program used multiple animated banner creatives to reinforce the firm’s roadside messaging and maintain consistent visibility among potential clients. Proximity targeting focused on audiences in selected ZIP codes, allowing the campaign to reach consumers in areas most relevant to the practice. A dynamic mobile landing page carried Monsour Law’s branding and gave users several direct response options, including click-to-call, directions, and a link to the firm’s website. The campaign delivered 2,225,268 impressions and produced 627 secondary actions. Its secondary action performance finished 92% above the mobile SAR benchmark, demonstrating strong engage

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