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Case Study

Netcore's AI Engine, Raman, helps Nykaa Fashion uplift Email Engagement by 36%

Netcore's AI Engine, Raman, helps Nykaa Fashion uplift Email Engagement by 36%

Netcore's AI Engine, Raman, helps Nykaa Fashion uplift Email Engagement by 36%

Netcore
Pages 10 Pages

Nykaa Fashion, one of India’s leading beauty, wellness, and fashion retailers, serves millions of customers through its online platforms and physical stores, offering over 100,000 products from more than 1,000 brands. As the company expanded, maintaining strong customer engagement through email marketing became increasingly important. To address challenges related to average email engagement levels and improve communication effectiveness, Nykaa Fashion implemented Netcore’s AI engine, Raman. The solution leveraged artificial intelligence to optimize email campaigns, personalize customer interactions, and deliver more relevant content to users. As a result, Nykaa Fashion achieved a 36% increase in email engagement, helping strengthen customer relationships and improve marketing performance.

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