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Case Study

New York Mets Transit Campaign Extends the Team’s 101-Win Season Across the City

New York Mets Transit Campaign Extends the Team’s 101-Win Season Across the City

New York Mets Transit Campaign Extends the Team’s 101-Win Season Across the City

Outfront Media
Pages 1 Pages

The New York Mets used transit and digital out-of-home media to carry the excitement of a 101-win season beyond Citi Field and reconnect the team with New York City. Branded subway trains featured Mets players and the message “These Mets,” turning everyday commutes into highly visible celebrations of the team. Station displays extended the identity across transit environments, while QR-enabled creative encouraged riders to engage with the campaign through their mobile devices. Social content further amplified sightings of the trains and stations, helping the activation move from the physical subway system into online conversation. According to the Mets’ chief marketing officer, the objective was to reinvigorate the city with what the team represents and ensure the season’s energy reached N

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