Northern California Honda Dealers Achieve a 200% CTR Lift with Hispanic Audience Targeting
Northern California Honda Dealers Achieve a 200% CTR Lift with Hispanic Audience Targeting
1 PagesThis case study explains how Northern California Honda Dealers used year-round outdoor and mobile advertising to promote vehicles and offers to Hispanic consumers throughout the Bay Area. Bulletins and posters were placed in densely populated Hispanic communities, while one-mile geofences surrounded the outdoor units and 28 dealerships across San Jose, San Francisco, and nearby markets. Additional audience targeting reached Hispanic consumers at the designated market level. Spanish-language creative centered on “Siempre Contigo,” or “Always With You,” and was reinforced through a 30-second video advertisement linked to current promotions. The campaign generated 3,808,082 mobile impressions and 34,001 video clicks, achieving a 0.90% click-through rate and a 200% lift over the mobile-only be
