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Case Study

Nova Kombucha Mobile Campaign Generates 1,472 Store Visits in 14 Weeks

Nova Kombucha Mobile Campaign Generates 1,472 Store Visits in 14 Weeks

Nova Kombucha Mobile Campaign Generates 1,472 Store Visits in 14 Weeks

Outfront Media
Pages 1 Pages

Nova Kombucha used out-of-home and mobile advertising to promote its new taproom in Ocean Beach and transition from primarily digital marketing into traditional, real-world media. The campaign combined bulletins and posters across key areas of San Diego, with creative tailored to match the character of each neighborhood. Bright colors, catchy one-liners, and physical extensions helped the displays attract attention. Mobile geofencing surrounded each outdoor placement, and dynamic landing pages provided directions to locations carrying Nova Kombucha. Over the 14-week campaign, mobile advertising delivered 188,119 impressions, generated 421 clicks, and achieved a 0.22% click-through rate. Attribution recorded 1,472 store visits, encouraging the company to expand its investment after recogniz

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