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Case Study

Park Hill School District Boosts Recruitment Traffic and Applications

Park Hill School District Boosts Recruitment Traffic and Applications

Park Hill School District Boosts Recruitment Traffic and Applications

Outfront Media
Pages 1 Pages

Park Hill School District used static billboards and mobile advertising to strengthen recruitment across the Kansas City metropolitan area. The campaign aimed to distinguish the district from competing employers while emphasizing its core value of belonging for students, families, staff, and community members. Three strategically placed static bulletins and mobile ads targeted college-age adults, post-college adults through age 35, and parents of school-age children, directing them to the “Work in Park Hill” webpage. The campaign generated more than 5.8 million combined impressions and 4,308 mobile clicks. Compared with the previous year, traffic to the recruitment webpage increased 79%, while the number of applications rose 48%, demonstrating strong gains in both employer visibility and a

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