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Case Study

PBR Teams Campaign Expands Fan Reach and Tracks 7,669 Event Attendees

PBR Teams Campaign Expands Fan Reach and Tracks 7,669 Event Attendees

PBR Teams Campaign Expands Fan Reach and Tracks 7,669 Event Attendees

Outfront Media
Pages 1 Pages

Professional Bull Riders partnered with OUTFRONT to introduce its PBR Teams division to new audiences and promote Outlaw Days in Kansas City. Audience planning identified media placements most likely to reach country music fans, live-event attendees, and professional sports followers. Custom creative used extensions, two-dimensional pop-outs, and lighting effects, while programmatic buying supported consistent national coverage. The campaign also incorporated mobile, cross-device, OTT, connected TV, local influencers, press, and organic social activity. Influencer audiences totaled about 2.3 million, and delivered impressions included 22% country music concertgoers, 14% live-event enthusiasts, and 18% pro sports fans. Attribution showed that 7,669 campaign-exposed consumers attended the ev

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