Poppin used an integrated transit, street-level, and mobile campaign to attract visitors to its new Boston showroom and expand awareness beyond its office-supply products. In-station, in-train, and street media reached business professionals throughout their daily commutes, while a prominent Copley Station domination created high-impact exposure in the Back Bay area. Mobile geofences around Copley Station, Downtown Crossing, and the Poppin showroom retargeted commuters and office workers after exposure to the outdoor creative. The campaign increased new visitors to Poppin.com by 58% and raised traffic to the mobile landing page by 128%. Attribution also recorded 34 showroom visits, demonstrating that the coordinated program generated measurable gains in website engagement and physical foot

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