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Case Study

Realty Executives Mobile Campaign Exceeds the SAR Benchmark by 20%

Realty Executives Mobile Campaign Exceeds the SAR Benchmark by 20%

Realty Executives Mobile Campaign Exceeds the SAR Benchmark by 20%

Outfront Media
Pages 1 Pages

Realty Executives used targeted mobile advertising to build awareness of its real estate services and promote available properties around Merced, California. The campaign focused on four local ZIP codes, enabling the company to reach prospective homebuyers and sellers in areas closely aligned with its listings. Multiple red, white, and blue banner formats showcased properties and reinforced the brand’s local expertise. Calls to action such as “Contact Agent” and “Search Homes” directed users to the Realty Executives website, where they could view listings and connect with real estate professionals. The campaign delivered 188,595 impressions and generated 334 clicks. Its 3.59% secondary action rate represented a 20% lift over the mobile-only benchmark, demonstrating measurable engagement fr

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