Case Study
Santa Ana College Campaign Delivers 564,800 Mobile Impressions
Santa Ana College combined transit, billboard, and mobile advertising to increase spring enrollment and raise awareness of its online degrees and certificate programs. High-profile bulletins promoted career-focused educational opportunities, while OCTA bus kings and headliners expanded exposure among residents traveling throughout Orange County. Mobile targeting focused on five ZIP codes and reached millennials, parents, professionals, late-night audiences, and Latinx, Asian, and African American communities. Bright creative developed by OUTFRONT Studios directed users to a mobile landing page featuring class details, a telephone number, and a “Register Now” button. The campaign delivered 564,800 impressions and achieved a 3.21% secondary action rate, representing a 7% lift over the mobile
