Sheertex used Ultra Super King bus advertisements across Manhattan to promote its direct-to-consumer hosiery through the memorable “Alarmingly Strong Tights” message. The four-week campaign paired the tagline with bold visuals illustrating the durability of the product. StreetMetrics compared website activity among exposed and control audiences to measure visitation and conversion. Consumers who saw the advertising were 98 times more likely to visit the Sheertex website, while the exposed group’s visitation rate reached 2.94%, nearly double the control group’s 1.51%. Momentum increased throughout the campaign, with exposed visitation growing an average of 94.7% each week. Checkout pages represented 15.9% of all website visits, and exposed consumers were 117 times more likely than the contr

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