Case Study
Smartfren achieves 65% uplift in transacting users with Netcore Cloud’s AI-powered customer engagement
Smartfren achieves 65% uplift in transacting users with Netcore Cloud’s AI-powered customer engagement
Smartfren, one of Indonesia’s fastest-growing telecommunications companies and a pioneer in 4G LTE and VoLTE services, partnered with Netcore Cloud to boost digital transactions and strengthen customer engagement across its digital ecosystem. The company sought to increase average revenue per user (ARPU), drive more monthly active users, improve conversions, and establish seamless omnichannel communication throughout the customer journey. To achieve these goals, Smartfren worked closely with Netcore Cloud’s customer success team to implement an AI-powered customer engagement strategy that leveraged data-driven insights, personalization, and automated communications across multiple touchpoints. By delivering timely and relevant messages tailored to customer behavior, Smartfren improved user
