The St. Louis Scottish Games used a four-week digital out-of-home campaign to increase awareness, ticket sales, and attendance for its annual nonprofit event. Digital bulletins across the St. Louis metropolitan area rotated messages highlighting different competitions and activities. Content was dayparted and adjusted by location and audience through a direct digital ad-serving platform, making each placement more relevant. The campaign generated more than 371,000 impressions among adults 18 and older and produced an immediate rise in online awareness and activation, followed by steady ticket sales. The case study reports a 30% year-over-year attendance increase and lists attendance at 4,400 compared with 3,000 previously, indicating substantial growth for the event across the metro area.

Join for free to read