Core Radio Group used an eight-week billboard campaign to introduce STREETZ 95.1 to Chicago and grow listenership for its hip-hop, sports, and news programming. The campaign centered on the station’s morning show and targeted African American urban commuters on Chicago’s South Side. A billboard along the heavily traveled Dan Ryan Expressway was selected for its strong audience delivery and Chatham location, which reaches traffic traveling toward the Loop and downtown. The placement generated more than 7.4 million adult impressions, including over 3.3 million impressions among African American adults. During the campaign, measured listenership from Monday through Sunday between 6 a.m. and midnight increased from 72,000 to more than 116,000, representing growth of over 61% within the target

Join for free to read