The Herbalist needed to distinguish its cannabis retail store from nearby competitors and connect more effectively with residents of Dearborn and Dearborn Heights. The campaign placed posters within a five-mile radius, prioritizing locations that could guide customers to the store within about five minutes. Where units were less suitable as directional signs, the creative added estimated travel times based on Google Maps. Bold, high-contrast designs helped the advertisements stand out while giving local audiences practical information about the store’s proximity. After the strategically placed posters launched in mid-April, The Herbalist recorded a 20% increase in foot traffic, demonstrating the value of combining neighborhood targeting, directional messaging, and attention-grabbing creati

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