Johanssons, a Swedish footwear retailer with strong offline recognition, wanted to scale its e-commerce growth using Google Ads. The strategy focused on structured campaign segmentation, branded search optimization, Performance Max campaigns, and personalized targeting based on customer intent and seasonal demand. Ads highlighted trusted footwear brands, broad product selection, and strong product quality. Funnel optimization and budget reallocation allowed the business to focus spending on the highest-performing audience segments. Within 3 months, ROAS increased from 0 to 52.76, CTR improved by 310%, and overall ad profitability scaled rapidly despite difficult market conditions.

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