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Case Study

Wild Florida Drives More Than 14,000 Park Visits with Coordinated Outdoor and Mobile Advertising

Wild Florida Drives More Than 14,000 Park Visits with Coordinated Outdoor and Mobile Advertising

Wild Florida Drives More Than 14,000 Park Visits with Coordinated Outdoor and Mobile Advertising

Outfront Media
Pages 1 Pages

This case study shows how Wild Florida used out-of-home and mobile advertising to increase local awareness and attendance for its Central Florida adventure park. The attraction offers a drive-through safari, petting zoo, animal encounters, airboat tours, and alligator shows, making visually bold creative essential for communicating its range of experiences. OUTFRONT Studios developed coordinated billboard and mobile designs, while performance data from earlier mobile campaigns helped identify the most effective locations for expanding the physical advertising footprint. The campaign generated 16,116 clicks and 14,094 park visits. Mobile reporting also helped Wild Florida refine future targeting and reach more repeat visitors, demonstrating how digital campaign insights can strengthen long-

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