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Case Study

WoodSpoon Campaign Increases Website Visits by 463% and App Downloads by 349%

WoodSpoon Campaign Increases Website Visits by 463% and App Downloads by 349%

WoodSpoon Campaign Increases Website Visits by 463% and App Downloads by 349%

Outfront Media
Pages 1 Pages

WoodSpoon used subway and street-level advertising in New York City to build awareness and market share for its home-cooked food delivery platform. Placements reached busy commuters as they considered meal options, while bright colors established a recognizable visual identity. The ads included a discount code and QR code that allowed consumers to download the app immediately. The campaign also generated inquiries from customers, home chefs interested in joining the platform, and reporters seeking to cover the startup. During the campaign and the following months, website visitation increased by more than 463%, while app downloads rose 349%. These gains demonstrated how strategically placed transit media, compelling food imagery, promotional incentives, and direct mobile access could suppo

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