Case Study
Zoho CRM Reaches Dreamforce Audiences With 3.6 Million Mobile Impressions
Zoho CRM launched an out-of-home and mobile campaign in San Francisco to reach technology audiences attending Dreamforce. The media plan included four walls, two digital bulletins, one traditional bulletin, and liveboards at Embarcadero BART station, with placements selected for heavy traffic near the Moscone Center. Proximity targeting covered a five-mile radius around the venue to reach conference attendees and nearby technology professionals. Bold typography, simple color schemes, and clear product messaging promoted Zoho as a cloud-based customer relationship management platform, while linked mobile banners directed users to its website. The campaign delivered 3.6 million mobile impressions, generated 4,465 clicks, and achieved a 0.12% click-through rate, expanding Zoho’s visibility du
