Case Study

Medals of America Sees 40% Lift in Click-Through Rate by Adding Reviews to Facebook Ads

Medals of America Sees 40% Lift in Click-Through Rate by Adding Reviews to Facebook Ads

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During COVID-19 uncertainty, ROI Revolution software empowered the Social Media and Product Feeds teams to integrate customer reviews and star ratings into Facebook ads for high-performing products. The proprietary RevolutionSuite created new ad attributes, seamlessly added to feeds, and powered dynamic carousel formats with three variations for rigorous A/B testing. This innovative approach drove qualified traffic, yielding a 13% overall CTR lift across all social media advertising and 40% CTR surge—demonstrating ROI Revolution's strength in leveraging reviews to boost engagement and performance.

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